{"id":4,"date":"2017-01-27T10:08:42","date_gmt":"2017-01-27T10:08:42","guid":{"rendered":"https:\/\/www.hipermarcchile.cl\/sitio\/?page_id=4"},"modified":"2020-04-15T13:51:19","modified_gmt":"2020-04-15T13:51:19","slug":"home-page","status":"publish","type":"page","link":"https:\/\/www.hipermarcchile.cl\/sitio\/","title":{"rendered":"Home Page"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_animation=&#8221;parallax&#8221; el_animation_row_name=&#8221;slider&#8221; el_uid=&#8221;588b4afc3ab56&#8243; css=&#8221;.vc_custom_1486115856918{padding-top: 0px !important;}&#8221;][vc_column]\n<div id=\"rev_slider_1_1_wrapper\" class=\"rev_slider_wrapper fullwidthbanner-container\" data-source=\"gallery\" style=\"margin:0px auto;background:#ffffff;padding:0px;margin-top:0px;margin-bottom:0px;\">\n<!-- START REVOLUTION SLIDER 5.4.1 fullwidth mode -->\n\t<div id=\"rev_slider_1_1\" class=\"rev_slider fullwidthabanner\" style=\"display:none;\" data-version=\"5.4.1\">\n<ul>\t<!-- SLIDE  -->\n\t<li data-index=\"rs-1\" data-transition=\"cube-horizontal\" data-slotamount=\"default\" data-hideafterloop=\"0\" data-hideslideonmobile=\"off\"  data-easein=\"default\" data-easeout=\"default\" data-masterspeed=\"default\"  data-rotate=\"0\"  data-saveperformance=\"off\"  data-title=\"Slide\" data-param1=\"\" data-param2=\"\" data-param3=\"\" data-param4=\"\" data-param5=\"\" data-param6=\"\" data-param7=\"\" data-param8=\"\" data-param9=\"\" data-param10=\"\" data-description=\"\">\n\t\t<!-- MAIN IMAGE -->\n\t\t<img src=\"https:\/\/www.hipermarcchile.cl\/sitio\/wp-content\/uploads\/2017\/07\/bg4_dark.jpg\"  alt=\"\" title=\"bg4_dark\"  width=\"1920\" height=\"800\" data-bgposition=\"center center\" data-bgfit=\"100% 100%\" data-bgrepeat=\"no-repeat\" data-bgparallax=\"off\" class=\"rev-slidebg\" data-no-retina>\n\t\t<!-- LAYERS -->\n\t<\/li>\n\t<!-- SLIDE  -->\n\t<li data-index=\"rs-2\" data-transition=\"cube-horizontal\" data-slotamount=\"default\" data-hideafterloop=\"0\" data-hideslideonmobile=\"off\"  data-easein=\"default\" data-easeout=\"default\" data-masterspeed=\"default\"  data-rotate=\"0\"  data-saveperformance=\"off\"  data-title=\"Slide\" data-param1=\"\" data-param2=\"\" data-param3=\"\" data-param4=\"\" data-param5=\"\" data-param6=\"\" data-param7=\"\" data-param8=\"\" data-param9=\"\" data-param10=\"\" data-description=\"\">\n\t\t<!-- MAIN IMAGE -->\n\t\t<img src=\"https:\/\/www.hipermarcchile.cl\/sitio\/wp-content\/uploads\/2017\/07\/bg2_dark.jpg\"  alt=\"\" title=\"bg2_dark\"  width=\"1920\" height=\"800\" data-bgposition=\"center center\" data-bgfit=\"100% 100%\" data-bgrepeat=\"no-repeat\" data-bgparallax=\"off\" class=\"rev-slidebg\" data-no-retina>\n\t\t<!-- LAYERS -->\n\t<\/li>\n<\/ul>\n<div class=\"tp-bannertimer tp-bottom\" style=\"visibility: hidden !important;\"><\/div>\t<\/div>\n<script>var htmlDiv = document.getElementById(\"rs-plugin-settings-inline-css\"); 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el_background_repeat=&#8221;repeat-x&#8221; el_uid=&#8221;588b4d400102a&#8221; css=&#8221;.vc_custom_1499108313666{padding-top: 60px !important;padding-bottom: 60px !important;}&#8221;][vc_column el_uid=&#8221;5894e9a956c52&#8243; width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;]<div id=\"empty_space_58934d7b83b55\" class=\"diver-padding\"><\/div><div class=\"ideo-single-image-wrap   align-center colored-dark vc-layer\" id=\"single_image_588b9453f22ab\" data-id=\"single_image_588b9453f22ab\"  ><div class=\"ideo-single-image hover-none\"><img width=\"1920\" height=\"800\" src=\"https:\/\/www.hipermarcchile.cl\/sitio\/wp-content\/uploads\/2017\/07\/bg1.jpg\" class=\"img-responsive attachment-full\" alt=\"\" loading=\"lazy\" title=\"bg1\" srcset=\"https:\/\/www.hipermarcchile.cl\/sitio\/wp-content\/uploads\/2017\/07\/bg1.jpg 1920w, https:\/\/www.hipermarcchile.cl\/sitio\/wp-content\/uploads\/2017\/07\/bg1-300x125.jpg 300w, https:\/\/www.hipermarcchile.cl\/sitio\/wp-content\/uploads\/2017\/07\/bg1-768x320.jpg 768w, https:\/\/www.hipermarcchile.cl\/sitio\/wp-content\/uploads\/2017\/07\/bg1-1024x427.jpg 1024w, https:\/\/www.hipermarcchile.cl\/sitio\/wp-content\/uploads\/2017\/07\/bg1-500x208.jpg 500w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div>[\/vc_column][vc_column el_alignment_mobile=&#8221;center&#8221; el_valignment=&#8221;center&#8221; el_uid=&#8221;588c8d946bf98&#8243; offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243;]<div class=\"ideo-wow-title  style-text align-none mobile-align-none transparent-dark   vc-layer\" id=\"wow_title_588b94769f0de\" data-id=\"wow_title_588b94769f0de\" ><h5 class=\"title\"><span class=\"title-bg\">Nuestra historia<\/span><\/h5><\/div><div class=\"ideo-wow-title  style-text align-none mobile-align-none transparent-dark   vc-layer\" id=\"wow_title_eab00a1f402f\" data-id=\"wow_title_eab00a1f402f\" ><h2 class=\"title\"><span class=\"title-bg\">Hipermarc S.A<\/span><\/h2><\/div><div class=\"column-text  transparent-dark align-none mobile-align-none vc-layer\" id=\"column_text_588b9484d74b2\" data-id=\"column_text_588b9484d74b2\" ><p class=\"m_743562343445596756MsoBodyText\" align=\"justify\"><span lang=\"X-NONE\">Hipermarc S.A. antes Supermercados Unimarc S.A. remonta sus or\u00edgenes al a\u00f1o 1961 cuando la empresa predecesora, Unicoop Limitada, comenz\u00f3 a operar. Unicoop dirigi\u00f3 sus esfuerzos al segmento de altos ingresos, primer segmento de la poblaci\u00f3n que cambi\u00f3 sus h\u00e1bitos de compras, pasando de las tiendas\u00a0 de abarrotes a los supermercados.<\/span><span lang=\"X-NONE\">\u00a0<\/span><\/p>\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"column-text-styled transparent-dark  align-none mobile-align-none vc-layer\" id=\"column_text_styled_595a9174a2258\" data-id=\"column_text_styled_595a9174a2258\" ><p class=\"m_743562343445596756MsoBodyText\" align=\"justify\"><span lang=\"X-NONE\">En 1982 el Grupo Err\u00e1zuriz, a trav\u00e9s de una filial, compr\u00f3 Unicoop, y renombr\u00f3 la compa\u00f1\u00eda \u201cUnimarc\u201d. Al momento de la compra, Unicoop contaba con 13 locales y una venta neta de $ 48.437 millones. Entre 1982 y 1990 Unimarc emprendi\u00f3 e implement\u00f3 un programa de expansi\u00f3n\u00a0 incorporando 13 nuevos locales e introduciendo la marca Multiahorro.<\/span><span lang=\"X-NONE\">\u00a0<\/span><\/p>\n<p class=\"m_743562343445596756MsoBodyText\" align=\"justify\"><span lang=\"X-NONE\">Entre 1991 y 1998 la empresa oper\u00f3 en Argentina, bajo el nombre de Supermercados Hipermarc S.A., alcanzado a tener\u00a0 6 locales. En Junio de 1999 se arrend\u00f3 la operaci\u00f3n de estos locales a la empresa Supermercados Norte S.A.<\/span><span lang=\"X-NONE\">\u00a0<\/span><\/p>\n<p class=\"m_743562343445596756MsoBodyText\" align=\"justify\"><span lang=\"X-NONE\">Con fecha\u00a0 12 de abril de 1993, el Grupo Err\u00e1zuriz procedi\u00f3 inscribir en\u00a0 la Superintendencia de Valores y Seguros a la sociedad Comercial e Inmobiliaria Unimarc S.A. en el registro de valores bajo el N\u00b0 447. Posteriormente, en Junta Extraordinaria de Accionista celebrada el 26 de abril de 1996, se acord\u00f3 la modificaci\u00f3n de su raz\u00f3n social a Supermercados Unimarc S. A., seg\u00fan consta en escritura p\u00fablica de la misma fecha ante el Notario se\u00f1or Kamel Saquel Zaror.<\/span><span lang=\"X-NONE\">\u00a0<\/span><\/p>\n<p class=\"m_743562343445596756MsoBodyText\" align=\"justify\"><span lang=\"X-NONE\">Durante 1999 la empresa decidi\u00f3 tener solo la marca Unimarc en sus locales con el objetivo de capitalizar la favorable reputaci\u00f3n de\u00a0<\/span>ella<span lang=\"X-NONE\">, por lo cual, durante el a\u00f1o se cambi\u00f3 el formato \u201cMultiahorro\u201d a \u201cUnimarc\u201d. Adem\u00e1s, cre\u00f3 un \u00e1rea que se propon\u00eda entregar variedad y verdaderas alternativas para el hogar de nuestros clientes; b\u00e1sicamente, implementado productos del rubro en espacios seleccionados en ciertos supermercados de la cadena Unimarc, comenzando as\u00ed su emprendedor desarrollo del concepto Unihome.\u00a0<\/span><span lang=\"X-NONE\">\u00a0<\/span><\/p>\n<p class=\"m_743562343445596756MsoBodyText\" align=\"justify\"><span lang=\"X-NONE\">Paulatinamente, y a partir del a\u00f1o 2005 el \u00e1rea fue adquiriendo mayor presencia y personalidad propia, primero por la excelente respuesta y demanda de nuestros fieles clientes, como tambi\u00e9n por la irrupci\u00f3n de nuevos productos de excelente calidad a muy bajos precios. Novedades e importantes oportunidades como\u00a0 es la incorporaci\u00f3n de productos importados al alcance de todos y su expansi\u00f3n a m\u00e1s de 33 salas en el pa\u00eds con imponente presencia en cada uno de ellos, hicieron de Unihome<\/span>\u00a0(<span lang=\"X-NONE\">secci\u00f3n de la mejor ropa, calzado, textil, electrodom\u00e9sticos, decoraci\u00f3n y hogar<\/span>) una de<span lang=\"X-NONE\">\u00a0la<\/span>s<span lang=\"X-NONE\">\u00a0tienda<\/span>s<span lang=\"X-NONE\">\u00a0del rubro m\u00e1s conveniente del pa\u00eds.<\/span><span lang=\"X-NONE\">\u00a0<\/span><\/p>\n<p class=\"m_743562343445596756MsoBodyText\" align=\"justify\"><span lang=\"X-NONE\">Con fecha 13 de diciembre de 2007 se materializ\u00f3 la enajenaci\u00f3n, cesi\u00f3n y arriendo de un conjunto de activos, tanto de la sociedad como de su grupo controlador que, en su globalidad, permit\u00edan la operaci\u00f3n del negocio de supermercados (Unimarc) en Chile, sin que ello haya significado la enajenaci\u00f3n de la sociedad o parte de ella.<\/span><span lang=\"X-NONE\">\u00a0<\/span><\/p>\n<p class=\"m_743562343445596756MsoBodyText\" align=\"justify\"><span lang=\"X-NONE\">Con fecha 17 de diciembre de 2007 en junta extraordinaria de accionistas ante notario Enrique Tornero Figueroa la sociedad cambio su raz\u00f3n social a Hipermarc S.A.<\/span><\/p>\n<p class=\"m_743562343445596756MsoBodyText\" align=\"justify\"><span lang=\"X-NONE\">\u00a0<\/span><span lang=\"X-NONE\">A la fecha la compa\u00f1\u00eda mantiene aquellos negocios que han sido de su giro y\/o complementarios al negocio retail como el arriendo del local de La Florida<\/span>,\u00a0<span lang=\"X-NONE\">el rubro agroindustrial en Chile<\/span>\u00a0y 5 locales en Argentina arrendados a terceros, donde destacan Supermercados Carrefour y Cencosud (tiendas Easy)<span lang=\"X-NONE\">.<\/span><\/p>\n<\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_animation=&#8221;parallax&#8221; el_animation_row_name=&#8221;slider&#8221; el_uid=&#8221;588b4afc3ab56&#8243; css=&#8221;.vc_custom_1486115856918{padding-top: 0px !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row el_background_position=&#8221;left bottom&#8221; el_background_repeat=&#8221;repeat-x&#8221; el_uid=&#8221;588b4d400102a&#8221; css=&#8221;.vc_custom_1499108313666{padding-top: 60px !important;padding-bottom: 60px !important;}&#8221;][vc_column el_uid=&#8221;5894e9a956c52&#8243; width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column el_alignment_mobile=&#8221;center&#8221; el_valignment=&#8221;center&#8221; el_uid=&#8221;588c8d946bf98&#8243; offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.hipermarcchile.cl\/sitio\/index.php?rest_route=\/wp\/v2\/pages\/4"}],"collection":[{"href":"https:\/\/www.hipermarcchile.cl\/sitio\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hipermarcchile.cl\/sitio\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hipermarcchile.cl\/sitio\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hipermarcchile.cl\/sitio\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4"}],"version-history":[{"count":23,"href":"https:\/\/www.hipermarcchile.cl\/sitio\/index.php?rest_route=\/wp\/v2\/pages\/4\/revisions"}],"predecessor-version":[{"id":1238,"href":"https:\/\/www.hipermarcchile.cl\/sitio\/index.php?rest_route=\/wp\/v2\/pages\/4\/revisions\/1238"}],"wp:attachment":[{"href":"https:\/\/www.hipermarcchile.cl\/sitio\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}